Wednesday, December 20, 2023
Despite lingering security advisories and warnings from European authorities, holiday travel within the continent has surged beyond 2022 levels. Popular destinations like Munich and Paris are witnessing bustling Christmas markets and tourist spots. The travel and tourism data from travel research company ForwardKeys indicates a 22% increase in the holiday travel within the European Union countries like Spain, Italy, Moldova, Greece and Britain compared to last year.
Post-pandemic travel boom continues
The surge in travel can be attributed to the pent-up demand post-pandemic. For many, this holiday season marks a poignant reunion, with individuals traveling to see their families for Christmas after a prolonged hiatus due to the pandemic. Cirium‘s recent analysis indicates a 10% rise in intra-European airline seats and an 8% boost in U.S. domestic travel for the upcoming holiday season. U.S. airlines expect an 18% increase in seats to the Caribbean and 14% to Florida. Operational performance shows North American airlines excelling over intra-European counterparts.
The global leisure travel market is poised for a 5.6% CAGR, reaching approximately USD 1.46 billion by 2026, driven by low-cost airlines, tech advancements, and rising social media influence. The group segment dominates, but the solo traveler segment grows fastest. Asia-Pacific leads geographically, with key players adopting strategic collaborations
Significant Growth in Christmas Arrivals
Destinations like Italy, Austria, and Sweden have witnessed a remarkable year-on-year increase in Christmas arrivals, with numbers surging by 25% or more. Tourists appreciate the heightened security measures in place, fostering a sense of calm and reassurance. Danny Sanchez, a visitor from Villareal, Spain, echoed this sentiment, remarking, “When we are here and we stay just one day in the downtown, we see a lot of police and security, we feel safe.”
London Gatwick is geared up for the bustling holiday season, expecting peak traffic on December 22. With Geneva and Dubai as preferred Christmas destinations, a skilled team, including 350 staff for snow clearance and ample de-icing resources, ensures operational readiness. Graham Alder emphasizes meticulous preparation for passenger convenience during this busy period.
AAA predicts 2023 as the busiest holiday air travel season, expecting peak days on Dec. 21-22. While East Coast hubs like D.C., NYC, and Boston will experience smooth travel, the Southwest and Plains, including California, face challenges with storms and rain. AccuWeather advises travellers to stay updated for safe Christmas journeys.
Network Rail‘s North West and Central region plans major upgrades during the Christmas-New Year period, allocating £15m for track, station, and infrastructure enhancements. Works include revamping Birmingham New Street, Lichfield Trent Valley, and significant repairs across routes. Passengers should anticipate disruptions, especially on New Year’s Day, and plan journeys in advance.
Geo-political tensions
The Israel-Hamas conflict has significantly impacted regional tourism, causing a decline in visitors to countries like Jordan, Lebanon, and Egypt, which heavily depend on international tourism for their economies.
Foreign tourism to Russia plummeted to less than 4% of pre-pandemic levels in 2022, with only 200,100 tourists visiting amidst international backlash over Russia’s Ukraine invasion. This marked a stark decline from 5.1 million in 2019, attributed to airspace closures, financial sanctions, and COVID-19 restrictions.
However, security remains a paramount concern. European security agencies have issued warnings, highlighting potential risks associated with the Israel-Hamas conflict. Countries like France, Belgium, Austria, Slovenia, and Bosnia-Herzegovina have heightened their terrorism threat levels in response to recent militant attacks. Italy has also reinforced its border controls, citing potential risks.
Minor Cancellations Reflect concerns
While the overall travel enthusiasm remains unabated, ForwardKeys reported a marginal increase in ticket cancellations between December 21 and 31, rising from 2.4% to 3% since November 24. Analyst Juan Gomez suggests that this uptick could be a response to the recent terrorism warnings stemming from the Israel-Hamas conflict.
Europe’s holiday travel landscape underscores a delicate balance between celebratory spirit and heightened vigilance. While security warnings persist, the continent’s resilience is evident as tourists and locals alike embrace the festive season, cherishing moments of joy amidst prevailing uncertainties.
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