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Sustainability a major driver for RAK tourists

Tuesday, August 1, 2023

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An overwhelming majority of respondents of a travel insights survey in Ras Al Khaimah consider sustainability as a crucial factor in their holiday choices.

According to a survey, with 82% valuing sustainable destinations, 84% expressing the importance of sustainable accommodations, and 78% prioritizing sustainable activities during their trips, Ras Al Khaimah residents are making conscious efforts to align their travel experiences with eco-friendly practices.

The survey is aimed to gain valuable insights into the travel habits and preferences of Ras Al Khaimah residents, with a specific focus on individuals aged 25 and above.

During the data collection period in June 2023, a total of 505 respondents actively participated in the survey.

Sustainability played a significant role in the decision-making process for respondents when selecting a holiday.

A remarkable 82% of respondents valued sustainable destinations, while 84% expressed the importance of sustainable accommodations, and 78% prioritised sustainable activities during their trips.

Cathy Mead, General Manager of a travel company said that they are delighted to present the results of this survey, which provide valuable insights into the travel habits and preferences of Ras Al Khaimah residents.

The findings underline the residents’ dedication to research and planning, as well as their commitment to sustainability aligning with RAK’s vision of becoming the regional leader in environmentally conscious tourism.

The company is committed to enhancing the travel experiences of its customers and will continue to leverage these survey findings to provide personalised and sustainable travel solutions for the residents of the UAE.

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