FITUR 4all: Inclusive Tourism, IMPULSA IGUALDAD Collaboration

Thursday, December 21, 2023

The International Tourism Trade Fair, FITUR, in collaboration with IMPULSA IGUALDAD, creators of the accessible tourism brand TUR4all, announces the first edition of FITUR 4all, an initiative that will bring all people with accessibility needs closer to tourism destinations and services with the aim of fostering accessible and inclusive tourism. This new section, which will have its own space in the setting of FITUR 2024, will bolster the quality, diversity and inclusion of the tourism offer, showing an up-to-date view of the latest trends and best practices in accessible tourism.

The FITUR 4all conferences, which is taking place on 25 January in Hall 9 of IFEMA MADRID,will be complemented by the presentation of the first FITUR 4all 2024 Awards, which have been created to recognise commitment, as well as to give visibility and encourage the development and promotion of accessibility in the tourism sector. These awards, organised by IMPULSA IGUALDAD in collaboration with FITUR, are aimed at national and international destinations, companies and organisations or institutions in the sector that have excelled in inclusive tourism.

The FITUR 4all 2024 Awards, for which the opening of nominations will be announced in the next few days, will be awarded in four categories. Inclusive National Destination and Inclusive International Destination, which recognise those destinations that stand out for the development of accessible tourism in their territory, as well as their impact on fostering inclusive tourism. Both categories will be assessed on issues such as innovation in the project’s design and implementation, its potential to facilitate inclusion and accessibility, the positive impact on the tourism sector and the consistency and sustainability of the proposals.

In the Inclusive Tourism Company category, the award will go to the organisation that has developed an outstanding project in products or services in the field of accessibility, with a positive impact on the inclusion of people with accessibility needs in the tourism activity. Finally, recognition will be awarded to the Inclusive Organisation or Institution that has successfully promoted initiatives that embrace collaboration, awareness-raising and implementation of inclusive policies. In these aspects, the scope of these initiatives will be particularly assessed, as they are projects with a wide degree of impact, as well as the awareness-raising among the industry and public resulting from the action of the organisation or institution in terms of its capacity to promote, exemplify and/or educate with regard to inclusion.

The winners will receive a diploma and a trophy, which will be awarded at the Fitur 4all Awards ceremony at FITUR 2024 at IFEMA MADRID. In addition, they will receive a seal that can be used in physical and digital media.

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