SOTC Travel wins big: double triumph at Economic Times travel awards

Wednesday, December 20, 2023

SOTC Travel, a prominent travel and tourism firm in India, received two prestigious awards at The Economic Times Travel & Tourism Annual Awards for the second time this year. The company was honored with the titles of ‘Outbound Travel Operator of the Year’ and ‘Domestic Tour Operator of the Year.’ The event gathered industry leaders to recognize excellence in the field, judging nominations based on various criteria through a rigorous process involving a grand jury and Ernst & Young validations.

The accolades were a testament to SOTC innovative approach in developing products tailored to customers’ unique preferences and its exceptional service delivery across both domestic and outbound travel portfolios. Their targeted regional strategies notably generated substantial demand from tier 2 and 3 cities. To cater to these markets’ growing travel intent and high disposable income, coupled with the aspiration for holidays, SOTC introduced a multilingual website available in Hindi, Gujarati, Marathi, and Tamil.

SOTC commitment to digitization significantly reduced the average customer age by approximately 10 years. In line with catering to India’s digital-savvy population, the company launched ‘Book Easy. Go Easy. – Instant Holidays by SOTC,’ offering hassle-free online booking for domestic and visa-free international destinations, emphasizing ease of access and experiential elements within their long-haul portfolio.

Furthermore, the company strategically capitalized on various occasions, extended weekends, seasonal breaks, and festivals to curate exceptional holiday packages, thereby maximizing its business potential.

Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “It is a special honour to win at The Economic Times Travel & Tourism Annual Awards for the second time this year! The prestigious awards ‘Outbound Travel Operator of the Year’ and ‘Domestic Tour Operator of the Year’ acknowledge our leadership in the travel sector and recognizes our innovation in product development and efforts towards delivering exceptional holiday experiences.

On the cusp of our 75th year, we take immense pride in being an Indian-born brand, and we firmly believe that no one understands the Indian traveller better than us! We are committed to cater to a spectrum of travel requirements, always keeping in mind the unique tastes and preferences of our customers to ensure unforgettable journeys that encompass comfort, convenience, and excellent value for money.

Our Regional focus has successfully resulted in strong travel demand emerging from India’s tier 2-3 cities. Regional India is a critical market for us and making our website available to customers in a language of their choice, builds reassurance and deepens our customer connect. To cater to our customers we have curated a wide range of holidays/special departures to match their unique requirements that include local food, regional language speaking expert tour managers, etc.

I dedicate this win to our teams and thank them for their sincere efforts to create exceptional holiday experiences for our customers.”

SOTC Travel continues to provide customers with an omnichannel experience, offering a range of options including virtual holiday stores, websites, call centers, and an extensive retail network across India, emphasizing choice and convenience for their customers.

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