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IBTM World 2023: Unleashing the power of AI and real-time tech in transforming tourism

Saturday, December 2, 2023

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In a time when technology is opening up new possibilities for us, the travel and tourism sector is at the forefront of innovation. The way we explore, experience, and interact with the world is being revolutionised by the merging of Artificial Intelligence (AI) with real-time technologies.

According to Pieter Kross, Sales Director EMEA, BCD Meeting and Events, at the IBTM World conference on The Future of Incentive Travel, GPT CHAT does not yet exist in the industry, but there are some useful ideas, such as information about travelers or what they do during their stay in the destination. He also stated that in three to five years, we would be able to use GPT chat for a variety of purposes.

Personalised experiences, smart travel assistance, chatbots for fast help, better safety measures, cultural immersion through augmented reality, and real-time feedback for ongoing development are just a few examples.

Personalised experiences

From travel preferences to past behaviors enabling the creation of personalized travel experiences.

Smart travel assistance

Through location-based services travelers can receive instant recommendations, navigation assistance and real time updates on local events.

Chatbots for instant support

From booking accommodations to providing information about local attractions. These bots offer instant and accurate responses, enhancing customer service and streamlining the booking process.

Enhanced safety measures

AI-powered real-time monitoring systems add to passenger safety. From traffic and weather monitoring to identifying security hazards. These technologies give tourists and local officials with up-to-date information.

Augmented reality (AR) allows for cultural immersion. Cultural immersion, such as real-time translation of other languages or viewing virtual reconstructions of historical landmarks, deepens their connection to the location.

Real-time feedback for continuous improvement

This input will enable firms to discover areas for immediate improvement, boost consumer happiness, and adjust their offerings to changing tastes. This will assist the tourist business in being dynamic and responsive to shifting needs.

As we embrace these advancements, we begin on a path in which every traveler’s experience is personalized adventure suited to their particular preferences and needs, rather than merely a place.

The transformational impact of AI and real-time technology is surely shaping the future of tourism.

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