Staying on top of industry trends, networking with important players, and presenting innovative goods and services are critical for success in the dynamic and ever-changing world of travel.

Qatar Tourism showcased its latest tourism and business event developments and offerings at IBTM World. It takes place annually in Barcelona.

To maintain a competitive edge in the rapidly evolving global industry, it is imperative to heighten brand awareness. This rationale drove South Africa’s business events sector to actively participate in the esteemed IBTM (Incentive, Business Travel, and Meetings) World, presently …

Making your event stand out requires careful planning, creativity and attention to detail. There is more and more stress when it comes to doing events and being relevant. So you can’t speak to every client in the same way.

In the dynamic landscape of travel, the traditional notion of destinations is undergoing a transformative evolution, influenced by changing trends, technological progress, and a heightened focus on sustainability.

The tourism sector is undergoing a significant upheaval as we enter a new era, driven by changing tourist choices, technology breakthroughs, and global movements. The travel industry is changing a lot and it is constantly evolving adapting the new use of technology. Some of the travel trade events like IBTM World 2023are critical for informing businesses about new developments in the tourism sector in terms of international travel and the best ways to deal with these changes.

In a time when technology is opening up new possibilities for us, the travel and tourism sector is at the forefront of innovation. The way we explore, experience, and interact with the world is being revolutionized by the merging of Artificial Intelligence (AI) with real-time technologies.

The recently unveiled “Global Destination Report” at IBTM paints an optimistic picture for the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector in 2023. The report reveals that 61% of destinations have experienced a surge in business compared to the previous year, while 34% have maintained consistent levels, with only 5% reporting a decrease. However, despite this positive trend, the MICE segment is not immune to the complex international landscape, presenting both challenges and opportunities.

Europalco, the leading provider of event and show solutions in Southern Europe, is set to participate in IBTM World at Fira Barcelona Gran Via from November 28-30, 2023, located at stand D80.

The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM. It will organise IBTM Asia Pacific 2025, in Spring 2025 in Hong Kong.