Glenfiddich ‘Where Next?’ campaign spotlights four remarkable Indian stories

Wednesday, December 27, 2023

The House of Glenfiddich, a distinguished luxury lifestyle brand, unveils its captivating campaign titled ‘Where Next?’ This campaign is a tribute to indomitable individuals who have defied conventions and charted their own unique paths. It celebrates those who have fearlessly embraced uncertainty and navigated their journeys against all odds.

Crafted in collaboration with Havas Worldwide and Disney+ Hotstar CreativeWorks, and supported by William Grant & Sons and DDB Mudramax, the limited series brings forth the remarkable stories of four luminaries: Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna. These figures have continually pushed boundaries, embodying the spirit of exploration encapsulated in the question ‘Where Next?’. Their narratives symbolize resilience and determination, epitomizing the essence of achieving success.

Commenting on the campaign launch, Sachin Mehta, Country Director – India at William Grant & Sons Pvt Ltd. said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”

Sushmita Sen, Bollywood Actress, Entrepreneur, says, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”

Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur, says “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set. 
Being a part of the House of Glenfiddich’s ‘Where Next?’ campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say dare to dream.”

The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”

Salim Merchant, Music Composer, Entrepreneur, says “My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul. ‘Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”

Exclusively available on Disney+ Hotstar, this four-part series, produced by Disney+ Hotstar CreativeWorks, delves into the journeys of these trailblazers. It highlights their unwavering passion, relentless pursuit of dreams, and the resilience to embrace new challenges. The inaugural episode, spotlighting Sushmita Sen’s extraordinary journey, premieres on December 29, 2023, followed by subsequent episodes in the ensuing weeks.

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