Tuesday, November 28, 2023
Madrid is consolidating its position as one of Europe’s favourite tourist destinations, particularly for high-impact travellers.
In this year’s Q3 Global Review Index (GRI) report, Madrid ranked as the fourth European city.
It has an online reputation index of 85.6 percent.
It is 0.8 percentage points above the European average and 0.4 percentage points higher than the score obtained in the second quarter of this year.
Madrid’s mark is above the reputation index of Barcelona (83.8 per cent), Paris (82.7 per cent), Milan (81.2 per cent) and London (78.5 per cent) and other favourite destinations for luxury tourists.
By category of properties, 4-star hotels in the Spanish capital have an online reputation index of 87.6 percent. 5-star hotels have an online reputation index of 90.7 percent.
The growth of the luxury segment’s interest in Madrid is also clear in the city’s hotel offer.
According to Madrid Destino, 61.11 percent of Madrid’s hotels are four- and five-star hotels, which offer more than 58,600 beds, or 76.7 percent of the hotel beds in the Spanish capital.
More than 3.5 million travellers stayed in these properties from January to September 2023, 6.6 percent more than in the same period in 2022.
Tourism is one of the most important economic sectors in the Madrid region, which expects the industry’s GDP to reach 21,693 million euros in 2023.
It is 17.9 percent more than last year and 7.9 percent of the region’s total GDP.
Forward_MAD by Kleber Group, a catalyst for high-impact tourism
In this context, the third edition of Forward_MAD by Kleber Group will take place from today to November 30th at Condeduque Contemporary Culture Center in Madrid with the support of the Madrid regional government and City Council.
The event will bring together professionals from the tourism sector, along with experts in the luxury industry and associated companies. It has the aim of expanding and consolidating Madrid’s high-impact tourism ecosystem.
The sessions will discuss and analyse the luxury sector from its different facets: the consumption trends of high-impact tourists, the air travel and hotel sectors, crafts and trades in the region, urban tourism, hotel investments, tourism services, shopping tourism and fashion.
More than 40 speakers have confirmed their participation in Forward_MAD by Kleber Group, among them are the following:
Luis Martín, Managing Director at the Tourism Board at the Madrid region
Héctor Coronel, Managing Director, Tourism Board at Madrid City Council
María Ángeles Rubio, Director VIP, Premium & Corporate Services at AENA
Giles Selves, SVP Luxury Hotels Europe, Minor Hotels
Florencia Cueto, Director of Go to Market Strategy at Shiji Review Pro
José Ignacio Sánchez, Hospitality & Leisure Director at BRAINTRUST
Yuriy Horovyy, Founder and CEO at Almont Travel
Lourdes Carbó, Founder and CEO at Alberta La Grup
Eymerich Segard, CEO at Lunajets
Catarina Santos Cunha, Councillor for Tourism and Internationalization at Camara Municipal do Porto
Nils Behrens, Chief Marketing Officer at Lanserhof Group
Francisco Carvalheira, General Secretary at Laurel Portuguese Association of Excellence Brands
Markus Mueller, Managing Director at GauVendi
Tags: madrid, travellers
Monday, January 1, 2024
