2024 to see a spike in Sustainable Travel and Event Tourism: Trip.com Group

Friday, December 29, 2023

In 2024, travel will be reshaped by Sustainable Tourism and Event Adventures, reflecting changing traveler values and desires.

Looking ahead to 2024 and peering into the proverbial crystal ball, it becomes evident that two significant trends are set to exert a profound influence on the landscape of travel: Sustainable tourism and the rise of event-based travel experiences. These trends are more than mere statistical projections; they represent a fundamental shift in the consciousness and preferences of travelers.

According to Trip.com Group’s latest Environmental, Social, and Governance (ESG) report, an impressive 16 million customers have actively chosen to embrace low-carbon travel options. This surge in interest underscores the growing fascination with eco-friendly exploration among travelers.

In the realm of sustainable accommodation, Trip.com Group’s introduction of the low-carbon hotel standard initiative in 2023 has yielded promising outcomes. With a roster of more than 1,500 partners meeting the stringent criteria for low-carbon hotels, it is evident that sustainable lodging is poised to emerge as a dominant trend.

On a parallel trajectory, event tourism, encompassing a spectrum of experiences from concerts and festivals to sporting events, is primed for substantial growth in 2024. With the highly anticipated 2024 Summer Olympics scheduled to grace the streets of Paris, the “ticket+hotel” category is anticipated to become a coveted commodity, underscoring the burgeoning significance of events in influencing travel preferences.

As the narrative of travel unfolds in the forthcoming year, Trip.com Group assumes a leading role, ready to guide intrepid adventurers into an era characterized by exploration, innovation, and a steadfast commitment to sustainability – all in the pursuit of crafting the perfect journey towards a better world.

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