Encouraging consumers to become ABTA member

Monday, November 20, 2023

This week ABTA launched its latest campaign named –‘Travel with confidence’ to inspire people to start thinking about their next vacation, help confirm in establishing the ABTA logo in the minds of people, and that they go to a member when they’re all prepared to book.

Their powerful brand is one of their biggest assets, and they know several members value this hugely. The ABTA logo is identical with consumer confidence and faith, and as per their recent study, they know that a third of consumers are keen to pay more to book with an ABTA member.

For four weeks, the early phase of this campaign, ‘Dream it’, is running and they are making use of social media influencers to reach 16–24-year-olds and families, inspiring them for their next trip.

Also, they are running marketing campaign on social media, jointly with a competition, to assist consumers in dreaming in terms of their impending holiday with an ABTA member. In the new year, they’ll move into the next stage of the campaign, ‘Book it’. There with ABTA members they will be promoting booking to make dreams come true, overlapping with the traditional peak booking period.

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