ECTAA and GNTO celebrate year of sustainable tourism success

Saturday, December 30, 2023

The ECTAA and GNTO proudly celebrate a year of unprecedented cooperation aimed at fostering sustainable tourism in Greece. Despite various challenges, these organizations have taken the lead in initiatives to elevate Greece as a premier destination while promoting environmental consciousness and sustainable practices in the industry.

Throughout 2023, significant milestones were achieved through the joint efforts of ECTAA and GNTO. Key among these accomplishments were two online roundtables themed “Greening the Greek Experience,” where industry leaders discussed current sustainable measures in Greek tourism.

In a show of commitment, ECTAA and GNTO organized a notable gathering of European travel advisors in Anavyssos. This event delved into pertinent issues such as distribution and the revision of EU legislation on travel packages. It also served as a platform to exchange insights, promote sustainable services, and stress the importance of connecting environmentally conscious suppliers with consumers.

A crucial aspect of this collaboration was the strong support provided to Greek SMEs, nurturing their growth and encouraging the adoption of sustainable practices. This assistance will further develop services prioritizing sustainability, positively impacting local communities and the environment.

Despite challenges posed by forest fires and floods, 2023 witnessed a remarkable resurgence in travel to Greece, nearly reaching pre-COVID levels in both volume and value. This resurgence showcased Greece’s resilience and commitment to providing exceptional experiences for European tourists.

Eric Drésin, speaking for ECTAA, emphasized Greece’s consistent popularity as ECTAA’s preferred destination for three consecutive years. He praised the Greek authorities, particularly GNTO, for their openness in utilizing European travel advisors’ skills and networks. Drésin hinted at future collaborations with new destinations while reaffirming ECTAA’s steadfast support for the Greek tourism industry through HATTA, its Greek member organization, and the broader ECTAA global network.

The collaborative efforts between ECTAA and GNTO not only revitalized the tourism sector but also highlighted the pivotal role of sustainability in Greek authorities’ tourism policy. Both organizations maintain an optimistic outlook, foreseeing sustained growth while stressing the importance of responsible tourism practices for the industry’s future.

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