Saudia tops 2023 Ipsos survey as most trusted brand

Saturday, December 30, 2023

Saudia, Saudi Arabia’s national flag carrier, clinched the top spot in the 2023 Ipsos Saudi Arabia Reputation Monitor Survey, emerging as the Most Trusted Organization among 80 brands in the country.

The survey’s index gauges the level of trust in organizations across Saudi Arabia, with 100 as the benchmark for an average organization’s trust level. The highest-ranking organization scored 177, while the lowest stood at 64.

Ipsos, a renowned global market research leader, released the findings of its 2023 survey, analyzing critical elements contributing to bolstering corporate reputation. The evaluation centered on key pillars such as advocacy, trust, favorability, familiarity, and awareness.

Khaled Tash, Chief Marketing Officer of Saudia Group, emphasized, “Saudia’s attainment of the top position in the Ipsos 2023 Reputation Monitor underscores the success of our revamped strategic approach. We’ve prioritized enhancing guest experiences and strategic investment in digital solutions. As part of Vision 2030, Saudia aims to lead as a prominent Saudi brand, contributing significantly to Vision 2030’s goals, especially within the aviation, tourism, and cultural sectors.”

He further stated, “Trust and reputation serve as pivotal metrics for us, as we persistently pursue excellence, aspiring to showcase the Kingdom in its best light. I commend the dedication of all our esteemed colleagues within Saudia and our invaluable local partners for their steadfast support throughout the transformative journey we’ve embarked upon.”

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