Tuesday, December 19, 2023
The upcoming Thailand Tourism Forum 2024 is set to take place in Bangkok, with the theme ‘Time for Growth.’ Aditip Panupong from Google will headline the event, providing insights into the transformative impact of AI on the country’s tourism sector.
Scheduled to kick off at 3 pm on Monday, January 15, the event will be hosted at the recently renovated InterContinental Bangkok. Notable speakers, including Patrick Both, Area General Manager, Luxury & Lifestyle Thailand at IHG Hotels & Resorts, will contribute to the discussion, gathering key stakeholders from various industry sectors.
Bill Barnett, Managing Director of C9 Hotelworks, expressed the significance of TTF 2024, highlighting its bold format designed to engage hotel owners, operators, and tourism players. Positioned at the start of each year, the forum serves as a crucial platform for impactful dialogue within the industry, addressing the evolving landscape of brand Thailand in the face of changing dynamics.
The two-hour program encompasses 11 segments, exploring Thailand’s emergence as Asia’s leader in lifestyle hotels, the influence of chef-driven dining and Michelin restaurants on traditional F&B offerings, and strategies for hotel owners to reposition and brand properties in the post-pandemic tourism marketplace.
Key segments delve into the need for hotel operators to reinvent their organizations, data-driven insights into Thailand’s hotel performance and transaction market, emerging trends in glamping and outdoor accommodation, and a detailed examination of challenges and opportunities in the China, Russian, and Indian inbound markets. Green and sustainability, as well as tech innovation, are prominent topics. The event will also feature a one-hour prequel, The Thaiger Cage Hospitality Tech Pitch Competition.
In its 13th year, the annual event organized by hospitality consulting group C9 Hotelworks continues to evolve with fast-paced talks, a focus on industry data, and a dynamic format covering the latest trends.
TTF 2024 stands as a testament to collaborative efforts with key industry allies. Esteemed partners such as InterContinental Hotels and Resorts, STR, Horwath HTL, JLL Hotels and Hospitality, QUO, AMCHAM Thailand, Delivering Asia Communications, Creative Concept AV, Phuket Hotels Association, along with the distinguished host venue InterContinental Bangkok, proudly join hands to present this exceptional event. Media backing comes from Thaiger Media and Travel Daily, further enhancing the diverse support network contributing to the success of TTF 2024.
Monday, January 1, 2024
