accesso & California Mountain Resorts revolutionize skiing experience with App Network

Thursday, December 7, 2023

accesso Technology Group , the leading provider of technology solutions for attractions and venues worldwide, has announced a groundbreaking partnership with California Mountain Resorts Company (CMRC). This collaboration introduces an unprecedented skiing experience through the development and integration of five distinct mobile apps: the brand-new Cali Pass, along with local mountain apps for four unique resort locations in California, USA – Bear Valley, Dodge Ridge, China Peak, and Mountain High. Through innovative marketing strategies and cutting-edge 3D GIS platforms, this partnership and app network offering are poised to transform the way users explore, engage, and enjoy skiing, both across California and globally.

“We are excited to collaborate with California Mountain Resorts Company to unveil industry-leading applications that provide exceptional, personalized experiences to its guests,” stated Ben Mathews, Accesso SVP of Enterprise Solutions. “This partnership represents a significant milestone for our team as we continue to redefine the guest experience for our ski partners, creating unforgettable moments on the slopes.”

As part of this partnership, Accesso’s guest experience management technology will power localized apps for four of CMRC’s distinctive mountain resorts and the all-new Cali Pass. The Cali Pass unifies the user experience across the four resorts and provides three-time-per-year access to nineteen global “Powder Alliance” destinations within the CMRC portfolio. This pass offers unlimited access to the four local mountains as well.

The Cali Pass, equipped with real-time updates on lift statuses, weather conditions, and webcams, facilitates informed decision-making for skiers planning their day. Users can easily manage their Cali Passes, track skiing statistics, and visualize mountains in 3D. Accesso’s guest experience management technology also enables the app to foster social connections, allowing users to find friends, join private groups, and navigate base areas and villages for food, beverage locations, and event details with walking directions.

The four local mountain apps are versatile tools filled with insider information, tips, resort functionalities, and special benefits, including local passes and entitlements. These hyper-local apps enhance the overall skiing experience by providing exclusive local passes, entitlements, and access to special benefits and convenience. Users also receive exclusive discounts, optimizing their visits by discovering the best tracks and identifying the least busy days for an efficient and enjoyable skiing adventure.

Key features of the integrated, multi-app network offering include:

• 3D GIS maps for easy and intuitive mountain navigation;
• Ski stat tracking to monitor and celebrate personal achievements;
• Live updates on lift, trail, and activity statuses for optimal skiing experiences;
• Real-time weather updates and snow forecasts;
• Essential messaging, including dump alerts and mountain safety updates;
• A custom guest experience that adjusts based on user preferences;
• Webcams for live viewing of weather conditions and coverage in various areas;
• In-app management of passes and entitlements; and,
• Options to purchase tickets, rentals, and lessons directly within the app.

“Our partnership with Accesso aligns with our commitment to delivering exceptional guest satisfaction and ensuring our mountains remain go-to destinations across the globe,” said John McColly, Vice President of Sales & Marketing for the California Mountain Resort Company. “These five apps are filled with tools, tips, and insider tricks to make each guest’s visit even more special. Whether they’re partial to a single resort or exploring all our areas, guests can capture every exciting moment on the mountain and create memories that will last a lifetime.”

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