Travel And Tour World: Congratulations on your appointment as Head of Destination Marketing for DidaTravel. How are you looking forward to maintaining a strategic relationship with DMOs and NTOs?

Ala Andriuta: Thank you! I am looking forward with anticipication to establishing and nurturing strong relationships with Destination Marketing Organizations (DMOs) and National Tourism Organizations (NTOs). My approach involves understanding their unique goals and aligning them with DidaTravel’s extensive travel distribution capabilities. By customizing marketing and business development strategies tailored to their needs, we can help these organizations reach their visitor growth targets effectively. Collaboration and open communication will be key to maintaining these strategic relationships, ensuring that their destinations can reach the most relevant source markets and travel trade segments globally.

Travel And Tour World: Could you tell us about DidaTravel’s major role in travel distribution?

Ala Andriuta: DidaTravel is a leading B2B travel distributor that leverages technology to connect various segments of the travel industry. Our major role lies in providing hotels and travel products with easy access to high-value but hard-to-reach segments within the travel industry, including offline travel agents, tour operators, travel consortia, airlines, and loyalty point programs. By facilitating this connection, we also empower National Tourism Organizations (NTOs) and Destination Marketing Organizations (DMOs) to tap into a broader network of potential visitors, thus contributing to their strategic growth objectives.

Travel And Tour World: How is DidaTravel working in collaboration to offer seamless travel experiences?

Ala Andriuta: DidaTravel places a strong emphasis on collaboration to ensure seamless travel experiences for both travellers and travel industry partners. We actively collaborate with various stakeholders, including hotels, airlines, tour operators, and travel agencies. Through these partnerships, we facilitate comprehensive travel solutions, integrating diverse services to create a seamless and enjoyable travel experience for end-users. Our aim is to simplify travel arrangements and enhance the overall journey for travellers, from planning to booking and throughout their trip.

Travel And Tour World: How will custom-designed marketing and business development strategies work for a better experience in the B2B segment?

Ala Andriuta : By tailoring strategies to the unique needs and goals of our B2B clients, including NTOs and DMOs we can help them effectively target relevant source markets and travel trade segments. This targeted approach ensures that promotional efforts are finely tuned, leading to more impactful engagement and better results. Ultimately, it creates a win-win situation, fostering stronger partnerships and enhancing the B2B experience for all stakeholders involved.

Travel And Tour World: Could you share insights about DidaTravel’s clients, how you are working with them, and the benefits they are receiving?

Ala Andriuta :DidaTravel serves a diverse range of clients within the travel industry, including hotel partners, travel agencies, tour operators and airlines in addition to NTOs and  DMOs. We collaborate closely with our clients to understand their specific objectives and through our extensive distribution channels, we enable our supplier partners to reach a broader audience and connect with key players in the travel industry. The benefits they receive include increased visibility, enhanced market reach, streamlined distribution processes, and ultimately, growth in visitor numbers and revenue.

Travel And Tour World: Are there any planned upgrades in the future to enhance services provided by DidaTravel?

Ala Andriuta: Yes, DidaTravel is committed to continuous improvement and innovation to enhance the services we offer. We are actively working on future upgrades that will further optimise our travel distribution channels and provide a more seamless and efficient experience for our clients and their end-users. These upgrades will encompass technological advancements, improved user interfaces, enhanced data analytics, and a broader network of partnerships to better meet the evolving needs of the travel industry and ensure our clients receive the best possible service.