“PLUS CITIES” boosts South Korean MICE market

Monday, December 11, 2023

As the PLUS CITIES in South Korea project enters its fifth year, it continues to gain traction in boosting MICE (Meetings, Incentives, Conferences, and Exhibitions) collaboration across varied South Korean towns. This regional cooperation strategy strives to mutually benefit from each member city’s capabilities, technology, and knowledge.

Seoul’s Leadership in MICE Collaboration

Seoul has led MICE cooperative marketing agreements with eight local governments in South Korea, demonstrating an intercity collaboration model. Event organisers may use PLUS locations to effortlessly manage conferences across locations, leveraging support services and benefits in each visited city.

Case Study: Daejeon’s Rise as a MICE Hub

The ‘City of scientific,’ Daejeon, actively portrays itself as a premier hub for scientific and technology-related conferences. Daejeon offers a one-of-a-kind MICE experience thanks to its solid infrastructure, which includes the “Waterfront MICE Complex Zone.” Daejeon’s prominence has been boosted by PLUS CITIES, which provides financial help and support to event organisers.

Incheon’s Gateway Advantage

Incheon, which is home to Incheon International Airport, is a vital entrance point for international MICE participants. Incheon has a vibrant MICE scene, thanks to the Songdo International Conference Complex and new sites like as Yeongjongdo Island. The city focuses on “joint marketing” through PLUS CITIES, pooling promotional event expenditures and maximizing results.

Benefits and Support through PLUS CITIES

Daejeon and Incheon both demonstrate the practical benefits of PLUS CITIES by offering financial help, venue support, and personalized assistance for conventions. Cities may increase their marketing effect and save money by partnering on promotional initiatives.

A Transformative Opportunity

Daejeon’s goal with PLUS CITIES is to transform its image from a ‘No-Fun City’ to a ‘KNOW-Fun City,’ highlighting its attraction for MICE activities and tourism. Incheon intends to increase PLUS CITIES alliances, exhibiting various MICE infrastructure and providing efficient transit alternatives, utilizing its closeness to Seoul.

Driving Growth in the Korean MICE Industry

Participating cities want to expand intercity collaboration, giving organizers more options while lowering expenses. PLUS CITIES becomes a crucial driving force for the long-term development of Korea’s MICE business, supporting mutual growth between Seoul and local governments.

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