Italy Culinary Tourism Thrives: $34.9B Market, 15.2% CAGR by 2032 – FMI

Monday, December 4, 2023

In 2022, the Italy culinary tourism market is poised to achieve a valuation of US$ 34,903 Million, with sales expected to grow at a CAGR of 15.2% during the forecast period from 2022 to 2032.

Leading participants in the Italy culinary tourism market are leveraging online and social media platforms to showcase the country’s rich culinary heritage. The allure of wine making and tasting packages offered by various travel agencies is drawing international tourists, capitalizing on Italy’s renowned wine culture.

The market is further propelled by culinary classes offered in specific regions. For example, in Bologna, individuals can enroll in classes to master the art of preparing Tortellini, while in Rome, pasta-making classes with the right ingredients are available. These initiatives are spearheaded by the Italian government to boost the nation’s culinary tourism sector.

Additionally, the government is providing financial support to local small-scale establishments, such as restaurants, hotels, and cafes, to promote traditional food and beverages and encourage new entrepreneurs. As a result, dining establishments now offer local delicacies crafted with conventional ingredients sourced from across Italy.

Key Highlights: Italy Culinary Tourism Market

1. The restaurants segment is expected to dominate the Italy culinary tourism market by activity type.
2. The online booking segment is projected to hold the majority share in the Italy culinary tourism market based on booking channel.
3. The international tourist segment is set to lead the Italy culinary tourism market, holding the largest share in 2032.
4. The 35-45 years age group is anticipated to dominate the Italy culinary tourism market during the assessment period.
5. The Italy culinary tourism market constitutes approximately 5%-9% of the global culinary tourism industry.

Competition Overview: Italy Culinary Tourism Market

Key players in the Italy culinary tourism market are strategically employing promotional tactics to attract more tourists. Collaborations with local restaurants and cafes are also prevalent among major players to boost sales in the market.

Major Players:

1. Sicily Activities
2. Soleto Travel
3. Let’s Cook in Umbria
4. Click Tours
5. Back-Roads Touring
6. Omega Tours
7. Travel Before
8. Intrepid Travel
9. Winedering
10. Turisti in Puglia
11. Europeando Europa
12. Exodus Travels
13. Experience BellaVita
14. ExperiencePlus! Bicycle Tours
15. Cosmos
16. Learning Journeys

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