Saudi Tourism, Trip.com ink MoU to promote tourism

Friday, April 7, 2023

Saudi Tourism has tapped Trip.com Group to promote the destination
Trip.com CEO Jane Sun and Saudi Tourism Authority CEO Fahd Hamidaddin signed a memorandum of understanding.

They will conduct combined marketing efforts in many areas to raise awareness of the Kingdom. This will be done through global platforms including Trip.com, Ctrip and Travix.

Among these markets are Australia, China, Germany, Indonesia, Singapore, South Korea, and the United Kingdom.

Furthermore, both sides will perform capacity-building and knowledge-sharing efforts, such as digital payment solutions, sustainability, ticketing, and training.

In recent months, Trip.com Group data revealed strong interest in Saudi Arabia.

The number of users seeking for Saudi tourism items nearly quadrupled from January to March 2023 compared to 2022.

Flight reservations to Saudi Arabia have also increased significantly.

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