Wednesday, November 1, 2023
From free museums and breathtaking monuments to Michelin-star restaurants, there’s a lot to see, do, eat, and explore in Washington, D.C.
In fact, there’s only one D.C. That’s the theme of this year’s new advertising campaign by Destination D.C. (DDC)
President and CEO Elliot L. Ferguson II explained that the reason why they’re kicking the campaign off now is because they are focusing on individuals that are travelling during the winter season.
That is the period we really need business. So they’re going to get better rates in the city.
There’s amazing things to see and fewer crowds. Numbers from DDC show visitation is already trending towards pre-pandemic levels.
In 2022, 21.9 million visitors came to D.C., with domestic visitation rebounding to 91% and international visitation rebounding to 60%.
Ferguson explained that as they look at visitation to Washington, only 7% of visitation to Washington is international.
But a good example, average U.S. visitor is going to spend 1000 when they’re visiting Washington.
The average Chinese spends 10 thousand. So, as you’re looking at what every destination in the United States is doing, they’re all after the same visitors.
Money saved from activities (did we mention free museums and monuments?) can be saved and spent on food, nightlife, going to a game, or heading to the theater.
The market remains very strong for 2024, said Ferguson. There’s a lot of optimism in terms of promoting D.C. as a destination.
Monday, January 1, 2024
