Friday, December 22, 2023
ITA Airways unveiled the launch of its newest space, the Fantasia Lounge, dedicated specifically to unaccompanied minors within Terminal 1 of Rome Fiumicino Leonardo da Vinci Airport. The inauguration event was graced by the presence of Andrea Benassi, ITA Airways’ General Manager, and Giovanni Perosino, the Chief Marketing Officer. During this event, they introduced ITA Airways’ latest offerings for children to the Italian press and distinguished guests.
Crafted by FutureBrand, the Fantasia Lounge sprawls across 120 square meters, strategically positioned in the Check-in area of Terminal 1 at Rome Fiumicino Airport, preceding the security checkpoints. This dedicated space caters to unaccompanied minors departing from or transitioning through Fiumicino Airport on flights operated by ITA Airways.
The lounge’s design draws inspiration from ITA Airways’ core value of prioritizing customer satisfaction. Recognizing the substantial presence of young travelers among its passengers, ITA Airways ensures tailored services for this demographic.
Andrea Benassi, ITA Airways’ General Manager, expressed his enthusiasm during the inauguration, emphasizing the significance of the Fantasia Lounge among the five airport lounges established in Italy within two years of the airline’s commencement. He highlighted the timing of its launch during the festive Christmas season, a period when children travel extensively to reunite with loved ones, ensuring their safety through ITA Airways’ “unaccompanied minors” service. Throughout the year, 13,000 families entrusted ITA Airways to accompany their children on flights, motivating the airline to provide a delightful, entertaining, and imaginative waiting experience for young passengers.
Aligned with the creative vision of the Fantasia Lounge, the ambiance merges elements of the sky and sea, enveloped in ITA Airways’ signature blue hue. Illustrations within the lounge create a whimsical and dreamlike setting. The lounge’s design mirrors ITA Airways’ brand identity and distinctive assets in a coherent and harmonious manner. At its core stands a large hot-air balloon encircled by porthole-shaped nooks and comfortable lounges featuring aviation-inspired design elements. This environment invites young travelers to relax, explore, and dream, ensuring every detail contributes to a uniquely memorable experience, transforming the journey into an unforgettable Italian adventure even before taking flight.
Access to the Fantasia Lounge is facilitated by booking ITA Airways’ unaccompanied minors service via phone at 800 936090. Additionally, in conjunction with the lounge service, ITA Airways has introduced the Flight Book for children visiting the lounge. This book, once presented to the captain onboard, captures technical flight details and accumulates flight hours, culminating in an ITA Airways Junior Pilot Certificate upon completion of the tenth flight. By scanning the QR Code on the certificate, young travelers can share their achievement through a special Instagram filter.
The Fantasia Lounge operates daily from 05:30 a.m. to 10:00 p.m. and marks the fifth lounge launched by ITA Airways, following the Hangar Lounge, Piazza di Spagna in Rome Fiumicino, Piazza della Scala in Milan Linate, and Piazza Bellini in Catania.
Partners of the Fantasia Lounge were meticulously selected by ITA Airways to embody the essence of Made in Italy, offering a space where future travelers can begin their flight experiences in an engaging atmosphere.
Carioca’s vibrant colors encourage exploration through educational games, while Feltrinelli sponsors a library housing over 200 books from the Feltrinelli Kids and Gribaudo series, catering to young readers aged 5 to 15. Quercetti provides entertainment with its games, using the Pixel Art technique to showcase the Savoia Blue livery. Zanotta’s iconic Sacco chairs, renowned pieces of Italian design, invite both adults and children to creatively engage with them, fostering imaginative play.
Tags: Andrea Benassi, ITA Airways
Monday, January 1, 2024
