Mabrian, a prominent travel intelligence company, has unveiled its latest examination of the evolving travel motivations for 2024, focusing particularly on shifting trends in European travel and the destinations showing the most promise for the year ahead. Employing advanced methodologies, including sentiment analysis of traveler discussions on social media and transactional data regarding future air connectivity, the study provides valuable insights into changing patterns of tourist interest in Europe and identifies destinations strategically positioned to capitalize on emerging trends.

During the festive season, London is witnessing a resurgence from the pandemic, evident in increased ridership at key Tube stations near Christmas attractions. On Black Friday, entries and exits at Oxford Circus station surged by 27%, surpassing the average for …

Air traffic will also be affected by strikes as cabin staff at Air Dolomiti, a Lufthansa subsidiary operating flights from Germany to 13 Italian destinations, will enter a 24-hour national strike on May 19.

The sharpest declines in tourist arrivals were recorded in the Baltic States and Eastern European countries bordering Russia or Ukraine, still on the average recording drops of approximately 40% compared to 2019 arrivals.

Małopolska in Poland is expecting to get PLN16 million (£2.9 million/$3.5 million/€3.4 million) by the end of 2023 for boosting tourism in the area during and after the European Games. The money would be spent regarding promoting the appeal for …

In spite of a powerful bounce back in the summers 2021, international tourist arrivals to Europe, by the end of this year are predicted to get 60% down 2019. Tourist arrivals from Europe dropped 77% half-way through the year relative …

European Travel Commission has adopted  a VR B2B travel conference, which will be the first-ever EU-China Virtual Travel Fair on Cultural Tourism.     This newest event will officially run from November 27 to 28,2018 although the conference “space” will …