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New Year tourism surge targets recovery in Queensland

Friday, December 22, 2023

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Eligible tourism operators who faced the imact of Tropical Cyclone Jasper and flooding events will have immediate access to a $5 million tourism recovery package.

There is more than 85 percent of tourism businesses in Tropical North Queensland open for business.

The recovery package focuses on bringing tourists back to the region, and delivering immediate financial support to affected businesses.

The dedicated package includes travel incentives and business and infrastructure support.

In addition, Tourism and Events Queensland is set to roll out a marketing and media campaign. It will be showcasing Cairns and the wider region from 27 December 2023, complemented by discounted flight and accommodation packages available early 2024.

Business support will focus on tourism businesses not eligible for the existing Small Business Grants and minor infrastructure repairs.

A dedicated Tourism Response Officer will also be placed with regional tourism organisation, Tourism Tropical North Queensland, for a minimum of three months.

The Tourism Recovery package is jointly funded by the Federal and State Governments through Disaster Recovery Funding Arrangements (DRFA).

Federal Minister for Emergency Management Murray Watt said that tourism is a fundamental part of the region’s economy.

That is why the Australian and Queensland Governments are prioritising tourism recovery in this first disaster assistance package.

Tourism recovery is $5 million

The package includes the Infrastructure and Business Support program that aims to provide immediate hardship assistance to eligible tourism businesses.


The Visitor Incentive Initiative will provide incentives for visitors to return to impacted regions through discounted flights and accommodation.


The program will be administered by the Department of Tourism, Innovation and Sport and Tourism and Events Queensland.

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