ITB Berlin 2023: Exclusive Interview Gayatri Rathore, IAS, Principal Secretary Tourism, Rajasthan

In an exclusive interview with Apratim Ghoshal, Editor, Travel And Tour World at ITB Berlin 2023, Gayatri Rathore, IAS, Principal Secretary Tourism, Rajasthan shares her insights how this west Indian royal state, Rajasthan is attracting both leisure and MICE travellers with its opulent palaces, majestic nature and medieval Rajput forts. She also shares how this state is attracting international tourists as an offbeat tourism destination in India. She also explains Rajasthan as a wedding destination and bleisure travel destination, along with staycation activities.

Rajasthan, also known as the “Land of Kings,” is a northern Indian state known for its rich history, vibrant culture, and breathtaking desert landscapes. Rajasthan has become a popular tourist destination for visitors from all over the world, thanks to its magnificent palaces and forts, colourful festivals, and delectable cuisine. In this article, we will look at the various aspects of Rajasthan tourism, from historical and cultural attractions to adventure sports and natural beauty, and provide practical information to help you plan your trip to this enchanting state.

Rajasthan, as a popular tourist destination

Rajasthan is a land of contrasts, where ancient traditions and modern developments coexist. The state’s rich history has left a plethora of architectural marvels that bear witness to its glorious past. Rajasthan’s forts and palaces are among the most magnificent in the world, and they are a major draw for tourists. The state’s vibrant culture, fairs, and festivals are a riot of colours and music, providing visitors with an unforgettable experience. Rajasthan’s natural beauty is also a major draw, with its deserts, lakes, and wildlife sanctuaries providing visitors with opportunities to explore and interact with nature.

Historical and cultural attractions
Rajasthan’s rich history can be seen in the state’s numerous forts, palaces, temples, and mosques, which bear witness to the state’s royal past. The following are some of Rajasthan’s top historical and cultural attractions.

Folk art and music
Rajasthan is well-known for its vibrant folk art and music, both of which are an important part of the state’s culture. Rajasthan’s folk art and music are expressions of the state’s rich cultural heritage, ranging from the colourful dances of the Kalbeliya and Ghoomar to the melodious tunes of the Manganiars and Langas.

Wildlife sanctuaries
Rajasthan is also home to several wildlife sanctuaries, including the Ranthambore National Park, Sariska Tiger Reserve, and Keoladeo National Park. These sanctuaries are home to a variety of wildlife, including tigers, leopards, deer, and birds, and are a haven for nature lovers.

Experiencing local cuisine and hospitality in Rajasthan
Rajasthani cuisine is known for its unique blend of spices and flavors, and visitors to the state are in for a treat. The following are some of the top culinary experiences in Rajasthan.

Homestays and cultural activities
Visitors to Rajasthan can opt for a homestay experience, which allows them to experience the warmth and hospitality of local families. Visitors can also take part in cultural activities, such as folk dances and music performances, and get a firsthand experience of Rajasthan’s vibrant culture.

Adventure tourism in Rajasthan

Rajasthan may be known for its historical palaces and forts, but it’s also a haven for adventure enthusiasts. Visitors can indulge in a range of adrenaline-pumping activities such as trekking, hiking, and hot air balloon rides. Trekking and hiking are popular in the Aravalli hills that provide scenic views of the surrounding valleys. The hot air balloon rides offer a unique perspective of Rajasthan’s landscapes, forts, and palaces. Another exciting way to experience the state’s beauty is through a camel or elephant safari. Exploring Rajasthan’s wildlife sanctuaries and national parks on the back of these majestic animals is an experience unlike any other.

ITB Berlin 2023 took place as a pure B2B event under the slogan ‘Open for Change’ from Tuesday, 7 March, to Thursday, 9 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention takes place parallel to the show and is held live on the Berlin Exhibition Grounds.